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September 11, 2008

What should green marketers do next?

I'm about to head out of town on a few weeks off and won't be back with this blog until the middle of October, so no new posts until then.

I'm wondering, and maybe you, too, have been wondering: What's next for environmental marketing and the practitioners? Will companies catch up with consumers? Will consumers push companies to become more dedicated to ecological causes? Will we see new business models and marketing strategies that respond more immediately to urgent issues, including social issues that connect to environmental concerns?

Please comment in this blog, or send me a note at chris@washburncom.com. I'd love to hear what you think. Thanks for your engagement!

Posted at 03:27 PM in defining the issues |

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Green marketing resources and ideas

  • Big Green
    Discusses enterprise environmental positioning and communications, for the most part. Well worth a visit.
  • Earth2Tech
    Well maintained, nicely written techno/green blog. Lots of good content here.
  • Environmental Leader
    "Daily news for corporate decision makers." Updated daily, EL offers a common-sense, easily scanned compendium of business environmental events.
  • Green IT Sourcing from Forrester Research
    "How sourcing and vendor management executives shape environmental strategy" sounds a little abstract, but the content here is pertinent and, for the most part, practical. (But, seriously, no update since December 12?)
  • green@work Today
    News tracking compendium about "positive progression" (!) in areas of environmental impact and sustainability, an offshoot of green@work magazine.
  • Greenbiz.com
    Frequently updated, generally relevant news source for the environmental/business value convergence. Reports are often well-nuanced and go far beyond the simplemindedness that abounds in green discussions.
  • Joel Makower's blog
    Full of interesting resources. Makower is the founder of GreenBiz.com. Check out the list of "blogs I track" if you want to go further and have the time. Product plugs by commentators on this blog can be a nuisance.
  • Rivoluzione verde
    Excellent Italian blog about environmental technologies and initiatives around the world. Nicely produced with lots of resource listings.
  • Science Codex: Earth
    Frequent updates from scientific publishing on what scientists learn about our little world. The other Codex areas ("Heavens", "Body", "Culture", "Tech") are also worth reviewing.