While I was out traveling and working with and for clients during the last couple of months, economies fell apart, thousands of people lost their jobs, and many green marketing mavens were wondering if anybody still had any interest in business with an environmental edge. When gas prices fell to a more reasonable level,I read way too many op-ed pieces that lamented the imminent death of anything green.
However, more and more businesses and their customers will discover that green marketing and green business, when done well, can make companies as recession-proof as they can be. Green business practices and marketing communications consistently emphasize efficiency, smart use of limited resources, creating great results with minimal impact on the world. And personal as well as business customers are waiting for companies to take leadership in providing green innovation and benefits that are meaningful in environmental terms.
Consider AltaRock Energy, for example, a company that dedicates itself to bringing us sustainable energy from an almost entirely untapped resource.
AltaRock Energy is a renewable energy development company focused on the research and development of Engineered Geothermal Systems (“EGS”). AltaRock has filed patent applications for a portfolio of patents in the EGS area and holds exclusive licenses for related intellectual property.
Wonder how this works? Take a look at the graphic and description on the EGS page.
Much like many other companies with interesting ideas, valuable intellectual property, and solid green credentials, AltaRock makes almost no environmental marketing claims at all, except to state that the energy development it has in mind is renewable. We hear where the offices are, a little about leadership, a couple of news items about financing (important and encouraging), and a pile of pertinent links for diving further into the topics. AltaRock presents in a highly sober, rational manner. But, in contrast, there's a lovely image of what I assume is a geothermal power plant, which I assume is forward-looking. Where is this supposed to be, Marin County? The California/Oregon border? Somewhere in Ecotopia, I'm sure. We'd love to have it, especially if the company is solid and construction doesn't turn into an expensive boondoggle.
I'm no energy expert, but maybe one of you readers is. Do you think what AltaRock proposes is viable, and why would it be more sustainable than any other natural resource? Let me know by commenting, would you please?
