Creating change in a conservative culture

Environmental business consultant Anna Clark writes wise words in an article about introducing environmental change in conservative cultures, such as you sometimes find in large companies or certain industries. She writes:

"As specialized as the sustainability field is becoming, the gulf between where the experts are heading and where everyone else still remains continues to widen. In trying to solve complex problems, we create solutions that make sustainability ever more confusing for conservative cultures to embrace. ... In order to get green off the ground within a change-resistant culture, try going back to basics. Even a program as simple as the three R's: reduce, reuse and recycle, can be effective. Companies that put into place a simple but measurable program may see enough positive evidence to inspire more strategic actions down the road. Slow and steady wins the race."